- February 4, 2020
- Posted by: Jamshaid Hameed
- Category: Uncategorized
2020 has started already and there are a lot of things that need to be discussed before we get started with a newer and better approach towards SEO this year. Search engine optimization is one of the most dynamic techniques that ever existed. It has its history go back in time to almost 3 decades ago when the internet was relatively newer and people started to use it for commercial purposes as well.
Things were very easy, back then. But as time progressed everyone started making its technology better. So is the search engine. Search engines have made their technology so much advanced these days that the older ways of optimizing the content have now become almost completely useless.
With the change in time search engines become more efficient but the people who really wanted to optimize the content also become efficient as well. But now the bigger giants that own these search engines come up with newer technology updates every few months. And now things have changed completely. 2020 is the beginning of a new era and any local SEO company that wants to effectively deal with this change has to adopt certain ways too. These ways are not that new but their technique is better than it ever was. The following are the new techniques that are going to be very important this year. Let us understand them in detail so that we can get the best benefit out of it.
Search engine’s result page features:
Search engines have gone through many changes over the course of time. We remember the time when all we could see on the search engine’s result page was a green-colored title with blue text and a small Meta description. But now things have changed completely. Now the results page is more complicated than it ever was. The reason is that newer ideas and innovations lead to better services. Gone are the times when you were the best option for the user to choose if you had a better ranking on the results page.
Now you have to compete not only with the result links but also with the ads and pictures that are shown. In so many things available on the search engine’s result page, the top link might get lost and not get the attention that it used to. That is why it is important to add all the features that will make it easier for the results page to show your link in a clear way. It might be done by optimizing your web page adding some pictures and other content as well. You have to move with these changes otherwise you would be lost somewhere despite all your efforts.
Carefully structured snippet:
Because of this immense increase in competition, it is something that one should clearly have in mind that there would be a lot of people who would have similar content and would try to optimize in the best way that they could. In order to deal with this, you have to make sure that the people tend to choose your web page more than any other. It is a known fact that people choose the snippets that are richer and condensed instead of the lesser rich ones. That is why it is important to design your snippet very carefully. You have to deal with all types of audiences and the search engine at the same time. Having a policy inclusive of all the requirements is very important as well.
Gone are the times when people had the patience and they waited for something to load so that they can see it. Curiosity has not been replaced by impatience and this puts a lot of burden on the head of web developers and SEO service providers. Many local SEO packages do not include the promise of optimizing the speed of your web page as well. You have to make sure that you get this service too otherwise your link being on the top of the results page would be useless. Even if a person decides to open it they won’t stay long on the page and wait for it to load. Making things compatible with time especially in 2020 is very important. Otherwise, there is no way out for you.
It is the time when you can’t get away with posting useless content and making it look relevant. This is the time when technology has advanced so much that robots are able to not only read the content but also interpret it as well. If you are posting useless information under a very different heading you would most likely get penalized for it.
Making your content relevant to the keywords that you are choosing is the best way to move about with things. Add value to your content and then make it more interesting for the user. If the users find it relevant and interesting they are more likely to share it as well. This is why relevancy of the content has become as important as anything else in search engine optimization and there is no way you can get away by ignoring it at all.
The new features of voice search have become very useful at this time. The robots are able to understand what the person is saying and hence interpreting it in the right way. This is the reason why many people have started using voice search options as well. And this is very important to note that people use different keywords when they speak rather than when they write. Keeping this in mind will keep you from leaving out anything.
Different devices and friendly websites:
Since the use of mobile phones has increased more than ever, to apply a successful SEO strategy in 2020 you have to make your website mobile-friendly as well. This will not only make the ranking better but also the traffic on your page will boost as well.